The rise of the administrator class is a global phenomenon across universities in neoliberal times.
The neoliberal university is less a space for critical engagement, debate and inquiry, and more a skills factory for the technocratic workplaces owned by transnational capital. In the neoliberal university the student is a product, packaged for the marketplace in marketing slogans and brand identities. Professors are measured in economic terms of productivity and efficiency and cast in the branding race.
Liberal arts and critical thinking are repackaged in the neoliberal university to serve the needs of the market. Instrumentalist logics about Silicon Valley innovators in the tech industry being liberal arts students is the premise for pushing a neoliberal version of liberal arts.
To run the neoliberal university, career pathways are forged for administrators who can discipline the university into an instrumentalist assembly line of well-calibrated workers.
In such a university, the administrator class becomes a mouthpiece of state-corporate power, reiterating the interests of corporate stakeholders. At the same time the administrator class is appointed to align the university with the agenda of the state in producing obedient workers for the transnational workplace.
To administer a university is to carry out the tactical frameworks that have been figured out by powerful corporate donors and state actors. The administrator is a technocrat, specialising in techniques of implementation and evaluation.
In such a climate of neoliberal transformation of universities globally, critical thinking and analysis become mere branding tools in glossy brochures, while the goal of administering the university becomes one of producing homogenous robots with sophisticated skillsets who perform pre-programmed scripts.
The neoliberal buzzword, innovation, stands in for corporate-driven technical products, i.e. students disciplined into submission.
The neoliberal university is less a space for critical engagement, debate and inquiry, and more a skills factory for the technocratic workplaces owned by transnational capital. In the neoliberal university the student is a product, packaged for the marketplace in marketing slogans and brand identities. Professors are measured in economic terms of productivity and efficiency and cast in the branding race.
Liberal arts and critical thinking are repackaged in the neoliberal university to serve the needs of the market. Instrumentalist logics about Silicon Valley innovators in the tech industry being liberal arts students is the premise for pushing a neoliberal version of liberal arts.
To run the neoliberal university, career pathways are forged for administrators who can discipline the university into an instrumentalist assembly line of well-calibrated workers.
In such a university, the administrator class becomes a mouthpiece of state-corporate power, reiterating the interests of corporate stakeholders. At the same time the administrator class is appointed to align the university with the agenda of the state in producing obedient workers for the transnational workplace.
To administer a university is to carry out the tactical frameworks that have been figured out by powerful corporate donors and state actors. The administrator is a technocrat, specialising in techniques of implementation and evaluation.
In such a climate of neoliberal transformation of universities globally, critical thinking and analysis become mere branding tools in glossy brochures, while the goal of administering the university becomes one of producing homogenous robots with sophisticated skillsets who perform pre-programmed scripts.
The neoliberal buzzword, innovation, stands in for corporate-driven technical products, i.e. students disciplined into submission.
nice post..:)
ReplyDeletethanxs bhaiya
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